Writing

Writing literacy for chosen audiences, including the ability to draft and format an essay in an appropriate citation style.

The coursework required versatility in writing, in many forms and for different audiences. Of course, standard fare were academic papers of varying lengths that adhered to convention including structure, APA citations style, etc. Here’s one of many examples: a study that used Benoit’s Theory of Image Restoration to examine how Elon Musk, the founder of Tesla Motors, attempted to address a crisis situation involving one of its products.

But we also expanded our writing to video and podcast scripts, presentation decks, blog posts — even haikus. Following are three examples.

• Big Brand Ideas – Podcast about Bruce Julian Clothiers
• My Digital Face – Podcast for teenagers about their digital face
• Haiku Reflections on 4.7 Seconds – UNC Tar Heel fan contemplates the tragic end of the 2016 national championship game